Mariana Corella: Revolutionizing Fashion in the Collegiate Apparel Industry
Mariana Corella, originally from Costa Rica, is making waves as the Director of Product Design at Hype and Vice, a groundbreaking collegiate apparel company that has captured the essence of the college experience through innovative and trendy designs. With an undergraduate degree in Business from the University of Southern California and a rich background in the apparel industry, Mariana brings a unique perspective to her role at Hype and Vice.
Hype and Vice, founded in 2015 by two college roommates, has quickly risen to prominence under Mariana’s leadership. The company, licensed by over 200 colleges including prestigious institutions like Harvard and Yale, has disrupted the traditionally male-dominated apparel industry by introducing new categories, silhouettes, and designs specifically catered to women. Mariana’s dedication and expertise have been instrumental in the company’s rapid growth and success, overseeing a team of over 10 individuals responsible for designing, producing, and launching new styles.
In her time with Hype and Vice, the company has achieved remarkable milestones, expanding from less than 30 licensed schools to over 200, growing its team from 3 employees to 50+, and significantly increasing its wholesale accounts. With a vision set on the future, Mariana envisions further growth for Hype and Vice, aiming to secure partnerships with professional sports leagues, professional athletes, and major retailers across the United States in the next five years.
Speaking on success and entrepreneurship, Mariana highlights the importance of perseverance in achieving one’s goals and emphasizes the continuous process of growth and learning inherent in entrepreneurship. She sees entrepreneurship as a means of problem-solving, with successful ventures rooted in addressing real-world challenges and enhancing existing solutions.
Exciting news from Hype and Vice includes the launch of back-to-school product lines featuring new categories and styles, upcoming pop-up events at various universities to gear up for gameday season, and the introduction of apparel for new schools such as Alabama, UCLA, and Penn State. Additionally, the company is on the brink of expanding into its first professional league, marking a significant milestone in its journey.
For Mariana Corella and Hype and Vice, the future is bright as they continue to redefine collegiate apparel, empower women in the industry, and forge new paths of success and innovation. Follow their journey on their website and Instagram to stay up-to-date with the latest trends and releases.
For more information on Mariana Corella and Hype and Vice, visit:
– Website: https://www.hypeandvice.com/
– Instagram: https://www.instagram.com/hypeandvice/